Cinema programs were freely available within cinemas and used to promote forth coming films and local buisinesses. Here we have an original copy of a program from the Bootle Odeon for June 1963
From 1930 through to 1960’s the main influence in films came from America and showed many glamorous beautiful film stars gracing the screen, not only through the films but also through the news reels
Gender roles portrayed in the cinema where sometimes untrue to life but helped to reinforce stereotypes
The lives and views of the stars were big news and the film stars would become as much as a draw to the cinema as the films themselves
Film cards, magazines and photographs of the stars became valuable prized possessions which were collected and exchanged by the cinema goers and would be a talking point in society.
Some of the females stars through the decades who drew in the crowds at the cinema
The cinema for women from the 1930′s onwards has provided an escape from real life and a place in which they could find out about new fashions and trends
The films watched at the childrens cinema matinees would absorb and excite many children watching from the 1930′s to 60′s and would influence the games that the children played
Fashions from the films have always been emulated by people in society right from the days of early cinema up until today
Through the memories of cinema going we have recorded for the project, many people have commented on the growing influence America had upon British society through the cinema