Some film stars were idolised and worshipped in society and given a modern day God and Goddess status, which the studios and publicists at the time exploited to their own ends.
Film magazines such as Photoplay and Newsreels such as Pathe and British Movie Tone would have features showing the behind the scenes glamorous lives of the stars. Some of these images were often as fictitious as some of the films which they starred in.
Film cards and photographs of the stars became valuable prized possessions which were collected and exchanged by the cinema goers and would be a talking point in society.
Watch Jean’s memories below of collecting Photoplay:
Hear Bill talking about the stars and fashions shown in the film magazines: