Escapism at the cinema and the glamourous film stars

The lives and views of the stars were big news and the film stars would become as much as a draw to the cinema as the films themselves. Although wars and rationing at the time was the main preoccupation in many people’s lives, the escape of the cinema and glamorous stars was what helped keep up spirits and influenced looks and opinions. These were the early days of film marketing and merchandising and many of the posters used to advertise the films would draw upon the film stars sexuality and looks to pull the crowds.