“I remember there were two screenings in the evenings. The first house started at around 6 o’clock, with the second at around 8:15pm. It was a real rush for workers to get to the first house. Sometimes there were two separate showings, but often everything went on continuously.

What was particularly frustrating was that after queuing for half-hour or more for the second house, in often cold and wet conditions, you could not be sure of getting in until after the main film had started. This was because the first house viewers would stay on.

Another memory is of the Odeon Club on Saturday mornings. I remember the club song which went like this: “To the Ode – Odeon we have come. Now we’re all together we can have some fun. Is everybody happy – YES…. Etc. etc.” I can’t remember the rest.”

Eileen Clarke

Below is a video clip of another version of the Odeon Cinema Club Song. The ABC Minors also had a Cinema Club song. Clubs, songs and badges gave the children a feeling of belonging and brought loyalty to the cinemas as child regulars returned each week.

“Regal Cinema, Litherland: pay day pocket money in hand and off to the pictures, it was nine pence to get in, with my friends who lived locally. One favourite film was ‘Singing in the Rain’, starring Gene Kelly – a great film. All the way home we sang the theme song and at every lamp post we said we would swing around it until we came to the ‘chippy’: 3 penneth of chips. What joy, blown the rest the rest of that week’s pocket money. Next it was to the Stella Cinema, Seaforth to see Betty Davies and Paul Hendried in ‘Now Voyager’ – plenty to talk about all week. Another favourite was Deborah Kerr in ‘An Affair to Remember’, you felt you had a great night out. Laurel and Hardy made us laugh so much our sides hurt. One night, on the way home I lost the heel of my shoe, hobbled home and got a good telling off from Mum. But we did love the cinema – Happy Days.”

Anne Price

In the 1950’s the average weekly attendance to children’s cinema matinees was over 1,016,000 with 1735 cinemas holding cinema matinees for children. {Source: media statistics website taken from report from Wheare Committee http://terramedia.co.uk}

Society at the time was more restrained in some ways than it is today, children were confined at home and school and the cinema on a Saturday was a place to be free and exercise their spirit. It was a place where gangs of kids could meet or come along together in a safe environment that provided a chance for parents to have some free time in the knowledge that their children were in a safe, warm and social
environment each week.

Cinema Clubs
The format of the Children’s Cinema Matinee varied slightly between Picture Houses. Some would be held on a Saturday morning others would be a Saturday afternoon. Some lucky children would attend two children’s film shows in a day at the local cinemas, providing them with a full mornings and afternoons entertainment.

Several cinemas especially ones who were part of the larger circuits such as the Odeon and The Gaumont Cinemas would have a club type atmosphere within their cinema matinees. The children would receive a badge and come up onto the stage when it was their birthday to receive a free ice cream or tickets to next week’s matinee. The notion of film clubs helped to develop the habit of going to the pictures from a young age which organisations like Rank and Odeon hoped would continue to turn young cinema goers into lifelong film fans.

Before the days of films made especially for children , what was shown within the children’s cinema matinees would often be an adult film which had either a ‘U’ rating or one which had been edited for the children’s matinee. Many of these films were said to “have a certain harmful morale and psychological influence on children ” { Frank Tyrer document Children and the Cinema 1948} There would often be adult themes shown, with very few child actors having a main or starring role until the development of Children’s Entertainment film in the 1940’s later The Children’s Film Foundation. This began as a trend in the market and resulted in a profitable business in producing films specifically for a young audience.

“I was born in 1952 – as a young girl, I was a ‘very’ proud ABC Minor and wore my badge with pride!  I was at the Regal in Litherland every Saturday morning without fail. I remember the wonderful sense of ‘belonging’. I loved singing the the song ‘We are the ABC Minors, happy girls and boys……’ – and we were!!!

In 1959 when Ben Hur was advertised I was desperate to go and see it but my Mum said I wasn’t old enough.

In the 60′s groups of us would think nothing of walking from Litherland,  to and from the Odeon in Crosby and the Gaumont in Bootle to see all the new films.

In 1968, I went out on my first ‘proper’ date, what did we do?  We went to see Oliver! I’ve still got the programme!!

My Dad was born in 1919 he used to tell me he used to collect jam jars to get into the ‘pictures’!!!!

I realise what a big part of my growing up revolved around the local cinemas!”

Jean Livingstone