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I am one of seven children and live in Waterloo. In the late 1950s and early 1960s, when we were all younger, we used to go to the Odeon cinema (now the Plaza) on Crosby Road North, Waterloo.

On Saturday mornings Mum would be glad to see the back of us and we would head off to the cinema where they held the Saturday Club. We would pay our 6(d) pence to go in to the cinema, we would then buy our sweets and popcorn from the counter and when we walked into the main auditorium there would usually be a man playing the organ. This would then lead to us all singing our Saturday morning song, when we had finished we would settle down to watch something exciting like Flash Gordon, or a western. I always remember the adverts; it’s a bit like the telly nowadays, but without the fast forward. During the interval we would look out for the lady with the ice-creams and would have either a tub or an Orange Maid. If you were lucky you got a Jubbly – hmm, lovely. After the interval there would be something else to do, such as a competition or a draw. Sometimes the competition was a Yoyo race to see who could ‘walk the dog’, ‘swing the baby’ and other tricks that I have long forgotten. This did not happen all the time, but when it did it was great!!!

We lived from one Saturday to another and the happy memories of the Odeon for me as a child in the 50s and 60s are filled with happy times.”

Edwina Lyons

The creation of Children’s Film and Cinema clubs came about as a way to get regular attendees through the doors each week. The Children’s Cinema matinee shows would generally have a film, cartoons and the very important episode of the serial.

The role of the serialization within the Children’s matinees could be an important hook in trying to lure back the children to see the next part of the serial the following week. Each week the serial was left with a cliff hanger. This was quite a clever marketing ploy as the “Cliff Hanger” was a way to ensure customers returned the following week especially in the days when picture houses were in abundance.

Cinemas would sometimes have two serials running with a delayed overlap, so when one was coming to the end another would begin so as to keep regular attendees. Popular serials at the cinema included Flash Gordon, Batman, Superman, Zorro and The Lone Ranger.

Many children would leave the cinema slapping their thighs and pretending to be cowboys like their favorite action hero’s. They would also use their coats as a capes, pretending to fly like batman, reliving what they had just watched on the screen.

The songs and musicals would be enacted around the streets when the young people left the cinema.